Why pre-owned Rolexes are becoming a better investment than gold and vintage cars
Posted by Jean-Luc Andriot on Friday, November 11th, 2022 at 3:18pm.
With pre-owned watches beating all other luxury assets like gold, vintage cars, and Bitcoin when it comes to investing, those with market knowledge are taking note that JamesEdition lists a comprehensive range of Rolexes, including Cosmograph Daytonas, Datejusts, Day-Dates, Sky-Dwellers, and GMT-Master IIs.
The growing interest in high-end timepieces experienced an unprecedented surge during the pandemic, arguably because the lockdowns left people with less to spend their money on and more disposable cash. This trend shows no sign of slowing.
Speaking about future returns, Deloitte’s Swiss Watch Industry Study reports that the pre-owned market size will continue to grow, reaching nearly CHF 35 billion by 2030, up from CHF 20 billion in 2022. Investment-savvy millennials and Generation Zers are leading the charge. Why? They’re more comfortable purchasing second-hand goods online and place greater emphasis on sustainability.
With that in mind, Deloitte expects more brands to launch pre-owned sales channels, as they focus on capturing more of the market and buying back stock to manage supply. Taking these factors into account, its unsurprising luxury watches are viewed as first-rate investment opportunities, and that looks set to continue, particularly among younger demographics.