If you've spent any time on real estate TikTok in the last few years, you've probably seen the house hacking pitch. Buy a property, rent part of it out, let your tenants cover the mortgage. Live for free. Build wealth while you sleep.
It sounds like the kind of thing that works great in a YouTube thumbnail and falls apart in real life. And honestly? Sometimes it does.
But here's what those videos usually get right even when they oversell the outcome: housing costs have outpaced wage growth by a wide margin, and for the right buyer, generating income from a property can make ownership viable when it otherwise wouldn't be. The strategy is real. The "living for free" part is just the clickbait version of it.
In 2026, the smarter question isn't
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