Effective Modern Day Real Estate Social Media Strategies Used in Boca Raton

While there are many traditional methods of selling a property used by realtors today, realtors are looking toward technology becoming more effective with their respective markets. When catering to a luxury buyer, your agent knows advanced strategies that will help them achieve the desired results. Nonetheless, social media plays a huge role in today’s modern real estate. In this article, we will give you some insight why your realtor is using the Internet platforms as a vehicle for finding prospective home shoppers.

Google Loves SEO for Real Estate Blogs

1.) There are several reasons why a real estate professional would choose to use social media as a way of promoting their listings. One extremely helpful method is posting blogs from the website that lead to a specific listing. Blogging entails fresh content, with word descriptions based on what a potential homeowner may be searching. Search Engine Optimization marketing is crucial and helps people search for the right home in the desired location. Since Google loves new content, the realtor posts blogs with more details of the home to attract new viewers. Many times, the blogs are shared to places such as Facebook or Google Plus to create an online ‘buzz’ about the featured property. In addition, Google, Bing and Yahoo love images and video. The search algorithms for photos and video is stronger and lends to the power of the search. Therefore, your agent will most likely want to utilize these tools as part of your marketing mix for selling your estate.

Virtual Home Listings are Becoming More Popular Abroad

2.) Other than blogging, realtors have found international client base to be highly interested in luxury condominiums and do a lot of shopping online. With technology such as Matterport 3D video tours along with other interactive products, the potential client can experience a home without being in the same country. In rare occasions the home buyer will purchase a property sight unseen. However, buying a home without seeing it first isn’t practical, and most people will use these virtual tours as an introduction to book an appointment or attending an open house. Nonetheless, the innovation is a part of today’s modern real estate and one which will be around for a long time.

Facebook Real Estate is Laser Targeted Helping the Agent Sell Your Property Faster

3.) Facebook is a huge conglomerate when it comes to selling real property. Present-day realtors acknowledge the social media giant as an excellent way to attract new customers. Marketing approach using the FB interface includes running ads targeting people who live in geographically appropriate areas, have specific interests and hobbies. While this may seem foreign to some, this is a common formula used by many agents in the United States. When you have a property to sell in places such as Boca Raton, both the agency and the property owner need to do what they can to find the right buyers. Facebook offers an easy recipe leading to more eyes on your house listing.

Instagram Captures Buyer Leads by Using Strong Visuals of Your Home

4.) Next, Instagram is highly recommended by many novel agents. Why? The social media is all visual. “A picture has a thousand words” and photos on Instagram are highly popular. You can add beautiful pictures to this platform along with text and is part of the leading-edge helping homeowners lead to escrow. At the same time, there are pictures taken for the listing, realtors may feature things like unique backyards or other amenities the photographer may not have used. Whatever the case may be, Instagram users will enjoy fantasizing about their dream homes. Don’t forget about the powerful use of hashtags. Realtors know this is a magnet to selling property to even the most discerning of customers. By the same token, prospective investors are looking at places such as Instagram, many celebrities use this platform as well. While these high-profile individuals are looking to have a private showing, there’s rumor they do a lot of shopping prior to arranging a meeting, making Instagram a valuable source.

Pinterest is a Powerful Tool Helping Prospects Communicate What They’re Seeking in a Home

5.) Besides Instagram, Pinterest is yet another Social Media tool realtors are using despite capturing mortgagees. Like Instagram, Pinterest offers an attractive layout, where you can post several photos of a property at one time. Buyers can save these pictures to one board making it easy to compare multiple listings. Another activity real estate agents do with their clients, is have them create a board called “My Dream Home”. The agent encourages difficult home buyers to save photos of amenities they want in their next investment. These potential residents now have an easy way to communicate with their representative what they want included in a home. For instance, if they want a pool, they might create a board showing the types of swimming pool they want. The agent can then use this as an effective approach to finding houses with similar outdoor attractions.

Twitter / Facebook Offer Invitations to Open Houses

6.) Now that we have touched base on Facebook, Instagram and Pinterest, social media is also another way to advertise. Your realtor knows how to bring in the correct amount of people to open-houses, and they often use postcards or make announcements to selected buyers. While these are extremely powerful procedures, cutting-edge professionals can do well using Twitter. In this fresh approach, the agency might tweet several times throughout the day during a scheduled tour to connect with users who might be in that area. While this might be the latest, it’s not always the greatest. The person you hire to sell your home will know what works and what may not. Either way, this modern-day social strategy is one used by South Florida professionals daily.

Your Real Estate Agent Knows Best

On the contrary to using social media, if your agent isn’t using some of these methods of selling, it’s most likely because they are knowledgeable when it comes to the market. A professional real estate agent who isn’t using social media may feel it’s not where a specific shopper spends their time. If that’s the case, then ask them what systems are used to find suitable patrons. While your agent will do everything possible to help sell your Boca Raton home or condominium, they are also eager to capture as many prospects as possible to take over your title. That being the case, feel free to ask them what they feel is best.

If you’d like to sell a house, condo or some other real estate property and would like help from a professional, contact our luxury specialists today.

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