A Realtor’s Secret Sauce to Selling Your Property

Hot Techniques Your Real Estate Agent Uses to Sell Your Boca Raton Properties

No two realtors are exactly alike. Each agent possesses their own character and personality no matter what they are doing. But, a successful selling agent will know the right tools to utilize when promoting your luxury condominium or country club home. These hot techniques are the secret sauce to landing the next home buyer. Take a peek at the many marketing tools that are this agency’s secret sauce to selling more properties.

Social Media and Selling Your Luxury Home

Social media has become one of the hottest commodities when it comes to marketing for real estate. Not only can you target specific buyers, you can tailor your message to exactly what the client’s want to see and hear. For instance, if you want to sell a high-rise condominium in downtown Boca Raton, you may search for executives on LinkedIn or Facebook in an effort to getting their attention. Facebook has become so advanced when it comes to marketing you need to take a class to keep up with the changes. However, you won’t have to worry about geo-targeting potential buyers, because your agent will be doing that part for you! In most cases, real estate agents sell an average of 1-2 homes per year. But, realtors who know and understand the value of marketing to the right audience heeds excellent results.

YouTube, Instagram and Twitter, the 24-7 Salesmen

Speaking of social media, your agent is also tech-savvy when it comes to apps such as Instagram, Twitter and Youtube. Since Instagram is more popular than ever before, it only makes sense to include content on this channel. Beautiful photos of your home or penthouse capture the eye of the buyer. Moreover, Instagram is completely visual creating a buzz around the main features of your estate. Youtube is another channel where customers can do a virtual or 360-degree walkthrough. Again, it’s important to point out social media is a robust tool that offers so much for people wanting to sell.

Open House Exclusive to Luxury Buyers

Next, your agent may offer to host an open house. When it comes to affluent markets and luxury homes, your realtor will personally invite people who are appropriate to see the property. In other words, these open house events aren’t open to the public. The guests are vetted and screened prior to the invitations. However, there are times when the agency or broker may suggest the type of audience who would most likely buy. Either way, open house tours may include coffee and refreshments or maybe catered with a variety of cuisine. No matter what the food and beverages may entail, these events allow potential home buyers to have a relaxed environment to shop.

Selling Your Home is Newsworthy

Besides the open houses, and direct-to-door campaigns, your professional will help sell your home by creating a newsletter to prospective buyers. Your agent has a database that’s a mile long and will construct an informational piece to help you sell. The pro's also known creating a Killer Headline in the subject will entice and attract more people to open. These clicks are monitored and tracked to see what’s working and what isn’t. Marketing changes constantly with the economic growth of every city, Boca Raton is no exception. Understanding the economy and what will attract a buyer to open your newsletter is key to a successful sale. For instance, informing clients who are in the market for a new home, may also be interested in the location and it’s predicted growth. A newsletter that has helpful tips, and is informative is a value to the reader as well as any buyer out there.

Get Your House Noticed with Direct Mail

Besides social media, your agent may spend marketing dollars on postcards or some other form of materials send direct. While some may argue using direct mail is a ‘dinosaur’, other agents hear their phones ringing with interested buyers. Direct mail can be cost-effective when it’s done the right way. However, your agent will use his/her expertise when sending postcards or other written tangible marketing tools. The biggest goal is to get the word out to the masses in an effort to capture the right people looking to invest in a home like yours. But, it doesn’t stop at just sending a card or flyer. The copy must be enticing to the targeted buyer. For instance, if you were selling a home in the downtown area that is ideal for working executives, you may want to feature amenities such as transportation and entertainment or the home’s close proximity to the convention center. Nonetheless, the way the postcard reads appeals to the right demographic.

In Real Estate it Takes Money to Make Money

Regardless of newsletters, the breakthrough broker knows spending money on marketing his agencies listings is vital. Because so many of today’s buyers are seeking out property online prior to contacting an agency, it only makes sense to invest in things like software for lead capture. Approximately, 90% of all buyers will seek homes online and your realtor keeps his eye on those who are searching for what you’re selling. Tools like lead-generation can be very costly. But, any 5-star agent will tell you these investments heed big results where money isn’t an issue.

Paid and Non-Paid Marketing is Both Effective

Your agent spends time and money to market your property. These talented individuals aren’t just waiting for a commission, they are consultants, negotiators, prospectors and more. They use both paid and unpaid marketing where they budget themselves with a marketing strategy. Things such as blogging and social media posts, help move the realtor’s website up through Google allowing your listing to come up on the first page. Articles rich with content, photos, and video help engage the right audience. Your agent has many tools and technique to assist you.

Beware the Salesperson Who Doesn’t Market

Word of caution: Be wary of agents who don’t use marketing or use very little marketing. You want to know there’s a salesperson available 24-7 and with the world-wide-web, and a smart realtor, you’ll get just someone always working for you, day or night.

We Market So You Don’t Have To!

Needless to say, marketing your home is vital to a successful path to a sale. Whether you live on the ocean or in the city, you’ll be on top with an agent who uses the right marketing mix targeting buyers. These individuals take on the marketing tasks where the homeowner doesn’t have to make the service of selling a home more lucrative and less stressful.

These tips are just a taste of what our agency dives into when it comes to marketing your property. Keep in mind, every home is different just as every homeowner. Regardless, a team who is selling in the 21st century has the knowledge whether it’s online or off to effectively sell to the right buyers.

Contact our offices today to build your strategy for selling your Boca Raton home.