Technology Break Throughs for Realtors in Boca Raton

Posted by Jean-Luc Andriot on Monday, September 18th, 2017 at 6:00pm.

Technology tools used by top realtors Boca Raton for Jean-Luc Andriot blog 091817

Real Estate Agent Tools that Help Sell Your Home

Today’s top realtors are savvy with technology. Everyone in Boca Raton, from brokers to secretaries use the most up to date devices such as tablets, 3D imagery, and smartphones. Innovative real estate agents tend to be hired more often because they invest in the latest and greatest to be effective at their job. When it comes to selling houses, the more intuitive these professionals are, the likelihood of selling your home will most likely be faster. In this week’s blog, we will show you a few of the latest tools both realtors and brokers are using to benefit their clients.

For a luxury real estate specialist in Boca Raton, clients will anticipate using high technology as a source of being more efficient. Apps are one of the newest forms of digital media that allow customers to do a plethora of tasks. The same goes the same for the realtors. One of the latest apps available is called Location Certified. This app allows the real estate agent to look up listings with more details. This data comes up quickly and gives a more precise description of the property such as low crime, best schools, etc., This type of science is excellent and can make your realtor look like a genius when it comes to showing your property to prospective buyers. If you want to learn more about the features, visit www.locationcertified.com

Next, Matterport technology was released recently and offers 3-D camera imagery as an alternative to video and pictures. Celebrities such as Kylie Jenner have had their agents create a 3D walkthrough to boost their views on her California listing. While these clients expect the real estate agents to do everything possible to sell their homes, they also require the innovation to be top-notch. Virtual reality has become mainstream with many of today’s brokerages allowing a newer approach to selling today’s homes. Check out www.matterport.com to learn more about this technology breakthrough.

Other than apps and virtual showings, some charismatic realtors are starting to use Facebook Livestreaming to show a property. Livestreaming is a bit tight unless the agent tells his prospective buyers to watch ahead of time. This type of video is like the Matterport technology as it allows for a similar experience. Not only are these tools fun to use they are handy for getting buyers more interested in a parcel or real property.

Agent’s tools are vital for keeping track of customers too. Since there are homeowners from around the globe visiting and looking to buy vacation or secondary homes in Boca Raton, tools such as data analytics are essential to understanding what’s happening in this market. Since real estate agents typically focus on specific areas, they need to keep track of who is visiting their website to know things like language or where most of their customers are currently live. Google Analytics is a superb tool that allows the real estate agent to learn so much about their buyers. Not only does this important data help them determine, what types of devices the potential clients are using but it also tells them things such as country of origin, language spoken and how long they hovered over a listing. Once the agent studies this type of graph, they can quickly make proper adjustments to help them with the sale.

Besides, Google drones have become a worldwide icon. Many of today’s brokers invest the money in drone operators who will get aerial footage of a home or estate. One thing that is nice about drones is they help produce a beautiful video of property from many different angles. In most cases, drone film is blended with other video and makes an excellent presentation. The more professional a video is, the better the chances of a home selling. In most cases, the video production studio your realtor hires will likely produce drone video as well. However, it’s always good to ask the pro’s and leave it up to them as the market changes more than the weather.

Equally important, your real estate agent may request certain documents during your escrow or any other part of your real estate transaction. Correspondingly, you will also need to stay in the loop with people such as your loan officer or the buyers. Apps such as Asana are project managing tools that allow a nice workflow of communication between those who need to know. Rather than having to type different emails, this platform allows each person to stay updated as well as keeping a central location for everyone to include the docs needed in one spot. Asana is another excellent tool providing realtors, buyers, and sellers a smooth workflow.

Realtors need to have a sufficient way of communicating with the principal players during a real estate transaction, Facebook ads have become popular when it comes to selling houses. By using digital media like image carousels, video, and even simple pictures, you can make attractive ads. Another thing that is nice about using Facebook advertising for home selling is the agent can easily target his audience and specific buyers.

While Facebook does offer a nice way to get your message out that your home is for sale, another piece of technology would be that of artificial intelligence or AI. Software such as Chatbot allows the real estate agent to respond to questions regarding a property while they are on a place like Facebook. This virtual assistant makes things convenient because even if the real estate agent can’t have a conversation with a prospective buyer, the assistant will. The chatbot is programmed and can brilliantly answer thousands of questions. While this may seem a bit much to some, it’s the next hottest technology that is turning a lot of heads.

Speaking of turning heads, while there are no guarantees, a home or luxury condominium sells at a timeframe; you can rest assured the more tools your realtor uses, can only benefit and move the process along more efficiently. These technological aids increase more awareness, giving your home greater exposure and helping you and your real estate agent be transparent. With so much to offer and benefit, you can see why your brokerage uses so many of today’s innovations.

For more information on selling your home or luxury property, contact us today.  

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