Selling Your Boca Raton Home Using Technology

Posted by Jean-Luc Andriot on Monday, May 15th, 2017 at 5:36pm.

Marketing tools to sell your home for Jean-Luc Andriot blog 051517

Realtors' Tools to Market Your Home

When it comes to selling your home in Boca Raton, it’s important to have a marketing strategy. Today’s market is immersed with so much innovation and technology one can often become inundated with all the information and tools out there. Your real estate team will construct a carefully thought out strategy that will help you sell as quickly as possible. In this week’s blog, we highlight some of the many tools these professionals use when it comes to selling the real property within today’s luxury housing market.

MLS Listings Are More Than Just a Tool

MLS Listings is a tool that’s been around since the late 1800’s. Because realtors and brokers are looking to help one another sell properties, they use the multiple listings service as a means of doing so more efficiently. Before the internet existed, the brokers would network with other agents one to one to tell one another of properties or inventory that needed to be moved and sold. Another element the MLS offers is a more open playing field for small to large brokerage houses. Because the information is vast and home buyers can view the publicly listed properties, this makes selling homes more feasible with shorter times. However, the MLS allows for a fair market for the realtors as well. Large or small, isn’t the case with this type of data.

Today’s Open House Includes More Than Just a Sign

If the homeowner association or the condominium allow it, open houses aren’t necessarily new. The presentation during an open house may be what helps to sell a home as the buyers will want to see firsthand what they’re buying. In many cases within the luxury markets, the real estate agents, mortgage or loan officers will host an open house much like a ‘house warming’ party with hors d'oeuvres and drinks. While that’s not the reason for the open house, realtors also use specific databases and hand select who will be invited. In fact, in many cases with oceanfront or waterfront properties, the owners can request a private showing and by appointment only. If they do agree to a celebration style display, such as an open house, it’s typically hosted to show the property to other Realtors and people within the industry who will help to sell the home and not the public. Your realtor will do everything they can to vet the right people and be sure it’s done with the highest level of security.

Professional Photography and Videos Can Make or Break a Real Estate Deal

Other than MLS and Open Houses, there are plenty of other selling tools your realtor will include in your plan to sell. High resolution or definition images and video of your home are imperative to include as part of managing the marketing. A professional photographer or person who specializes in home video production is vital for moving into a sale. Some of the latest technology used today are both high definition and 3D videos tours. Because many of our Palm Beach County residents come from outside the county, these types of selling tools are imperative for them to take an interest. Many of our home sales are coming from places such as Canada, Europe or South America, making professional home viewing and pictures a must.

When Selling Your House, Don’t Settle for Just Anyone to Shoot Your Home Photos

In addition to the types of video and images, your realtor will use, it’s key to select someone who is a professional and who understands photographing or creating a video specifically for the real estate market. Professional photographers know and understand what to include in these images. When you’re dealing with high-end properties, you can’t have ‘Joe, the realtor’ taking pictures where you can see him in the reflection of the mirror or window. In some cases, this can be a turn off to the new home buyers. It’s paramount to get someone who understands this type of photography. Because your realtor will insist on representing your property in the best way possible, they will want only the highest quality photos and videos to get the job done. Some of the newest technology comes from Matterport’s 3-D virtual tours.

Social Media Campaigning is An Important Layer to Selling Your Luxury Properties

Beyond using high-quality photo and video, your real estate professional will also be savvy with today’s newest form of news, social media. Since most real estate agents are followed by the type of markets they serve and relate to both potential buyers and sellers in their niche markets, the will know and understand how to utilize these tools effectively. On the contrary to what people may think, places such as Facebook, Twitter, Instagram and Google+ can be hot spots to blast real estate information. Furthermore, a good social media campaign along with the other set of tools your realtor uses is just another layer toward creating a reliable system.

Your Agent Should be Experienced and Stay Updated with Today’s Fast-Paced Innovations

Nevertheless, the way your system is created typically comes from years of experience. People who are new to the real estate business or who only practice part-time, may not always have the most up to date information. One of the biggest breakthroughs in real estate technology is the use of a good website along with SEO keywords that help to optimize listings.

Your Realtor's Website and SEO is Vital to Your Home Sales

By the same token as needing a website along with search engine optimization, your realtor knows and understands the importance of these tools when it comes to selling your home. Websites that take too long to upload or display photos, videos and more importantly your listing, will become tiresome and drudging. If the site is taking too long for someone to view the site, they will most likely move on to another website. Also, the words used as keywords to describe your home are known as tag words. These words perform like magnets when people are doing a search for the property. Your realtor has people on his/her staff that specifically handle these types of benefits to ensure they are capturing as many viewers as possible.

It Boils Down to Marketing Your Property With the Right Real Estate Team

For more information on strategies to sell your luxury condominium or estate, contact us directly.

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