7 Reasons Your Realtor Uses Drones to Help Sell Your Luxury Property

Boca Raton Real Estate is Exploring Drone Services for Properties

If you’ve ever watched a real estate property that includes video production, you can’t help but be swept away with the sweeping shots of the grounds and rooftops done by drone operators. Boca Raton Realtors are no strangers to using this method of marketing when it comes to selling luxury properties, coastal estates, and commercial real estate. In this week’s blog, we cover the top 7 reasons why this tool is becoming ultra-popular while exploring drone services.

Reason One –

Drone cinematography helps new homeowners visualize backyard living spaces. Even with the most expensive cameras and lenses you can only cover so much when you’re grounded. Your real estate agent understands the concept and how much easier having aerial photography gets customers excited about their purchase. They begin to survey the property imagining what it will be like entertaining friends via poolside or on 2-acres of land. You can almost picture the smiles on their face when viewing footage of gorgeous tropical landscaping, a manicured lawn or beach that may stretch for miles that could be potentially lost when using traditional DSLR still shot cameras.

Reason Two –

Drones are the ‘secret sauce’ assisting your realtor with marketing your property helping them sell with a BANG! Besides piquing the interest of potential buyers who are looking for a property that includes land and amenities, your agent must ensure your luxury property is marketed properly. The professional realtor understands marketing to a tee. They spend many dollars and hours of time crafting the perfect marketing plan for each of their listings. Drone videos spark extra fuel on search engines such as Google. Therefore, they utilize video production as a crown jewel of their strategy. More importantly, these visual algorithm projects create a buzz online but let’s face it, they just look really cool!

Reason Three –

Drone Photography helps your agent stay competitive with other realtors and brokers. The videos are revolutionizing as well as helping shape the market. Potential homebuyers in the luxury markets are seeking professionals who use state-of-the-art methods of selling their estates. These inspiring individuals known as realtors don’t use VCR’s or old techniques to enhance their client’s investments. They get the idea their respective market is going to be more interested in technology that takes precedence to early forms of sales. Let’s face it, affluent buyers tend to be more innovative and savvy on multiple levels. Moreover, people such as Elon Musk or other celebrities may need to select housing while traveling and abroad. Therefore, viewing videos and 3-D technology helps them see several properties at once giving the client’s the inside track on what each home showcases.

Reason Four –

A property may need to utilize the assistance of a drone operator to verify critical information regarding items such as roofing. They also use this technology to create maps and survey a piece of land. As you can imagine, when it comes to high rise condominiums the task getting the roof-top details may be a challenging one? With these helpful helicopters, assessments and appraisals can be more efficient even if a property has 20 + stories.

Reason Five –

Distance from amenities such as school, work or recreational spaces may be another reason drones, and aerial photography is preferred. A client may want to see the layout of what’s nearby the neighborhood. Another thing that may keep your buyer interested in purchasing a house or condo might be the determine the distance of where amenities such as golf, nature parks or the ocean is maybe to the new dwelling.

Reason Six –

Safety might be yet another element people look for when it comes to viewing a video with drone footage. A home buyer might be apprehensive about purchasing property close to the Everglades or ocean if they are concerned with alligators or hurricanes. But, most likely a potential homeowner may want to see how long it will take to get to the beach versus how safe the property may need to be to buy. Nonetheless, drones can give a bird’s eye view of a property assisting the clients with a strong visual. The operators are also given a direction of specific scenery or items to be in the shot. For instance, if a beachfront condo has a roof-top swimming pool the real estate agent may have a special request to feature this in an opening scene or introduction to the property.

Reason Seven –

Drone operators are not as expensive as you may think. Agents are responsible for marketing a property. However, they’re also expected to stay within a budget for every house or townhome, etc. Within each budget the smart agent strategizes how to they are going to reach the right buyers. When dealing with a luxury housing market, the agents will utilize the best tools to connect the customers with the listing. Drone videography tends to be an affordable way to display a product. Using video is a part of most advertising plans to help secure property buyers. Regardless, the use of these beautiful videos helps to illustrate how the real estate business has evolved. Nonetheless, the drone evolution will undoubtedly be around for a long time to come.

A few things to note when your real estate agent or broker hires a drone operator would be regulation and rules. Anyone flying or operating a drone must carry proper licensing. To steal a drone, you must bring a commercial pilot’s license. This certificate must be issued from the FAA as is found in part 107 of the FAA’s Aeronautical Knowledge Test. These certifications are also known as a Remote Pilot Certificate.

Another essential thing to consider would be the use of these machines and filming concerning the condominium residents and other neighbors. There’s usually an announcement there will be drones present before the day of filming. It’s not only a courtesy, there’s also strict regulation to protecting people’s property and privacy. Drones have cameras such as GoPros or DSLR that can fall off the apparatus and could potentially injure or cause damage. More importantly, your agent will know the experienced and reliable photographers in these situations which is yet another way to trust their expert knowledge.

Now that you know more about drone photography and how it pairs well with real estate for sale, you may suggest or ask your agent if your home will be shot by a drone operator or daily photographer. Either way, you’ll be impressed with the many uses of these little helicopters. We're confident you’ll agree drones are just nifty?

If you’re looking to sell a home or property in Boca Raton contact us today. Let’s get started looking for the best buyer?